Business Growth Masterclass 5 - "Strategy or Firefighting - Your Choice" Martin York
Most small businesses live very much day-to-day, working in the business, rather than on the business... Essentially this masterclass will be aimed at getting owner managers to take a step back and take a deep breath to look at their strategic direction, and think about the real issues facing their long -term survival and growth. It starts with an examination of the critical success factors, what solving them means to the business and how best to implement solutions to these key points in the business. This then drives down to objective setting (ensuring that they are realistic and can be delivered upon), getting the right people to deliver on the objectives (you can't do everything yourself!!). This leads on to the embodiment of the strategic direction into the business, and getting everyone to buy-in: the creation of a common purpose.
